Ritual Debuts Perimenopause Health Supplement with Shatavari and DIM

Ritual has entered its first new product category in over six years with the launch of Perimenopause Health, a daily, hormone-free supplement formulated to support women over 40 or those experiencing perimenopausal symptoms.

Approximately 2 million women begin perimenopause each year in the U.S.

“Perimenopause is something half the world’s population will experience, yet it’s remained an afterthought in product innovation and clinical research,” said Katerina Schneider, founder and CEO of Ritual.

The product features key ingredients to support hormone balance:

• High-potency shatavari extract that is clinically studied to support mood, ease hot flashes and night sweats, and improve sleep in as little as 4 weeks, and support vaginal dryness and ease physical and mental fatigue in as little as 8 weeks.
• DIM, which helps the body break down estrogen to a more beneficial metabolite to help support healthy estrogen balance.
• Vitamin B6, which supports hormonal activity and may help support mood.
• Evening primrose oil, which has been shown to help ease hot flashes, and is included to help support the absorption of DIM.

“We didn’t want to enter this category until we had ingredients and evidence we felt good standing behind,” said Mastaneh Sharafi, PhD, RD, senior vice president of science and innovation at Ritual. “Once we found a shatavari extract with robust clinical research conducted specifically in perimenopausal women, and brought together OB/GYN expertise through our Scientific Advisory Board to help develop the formula, we knew we had the right scientific foundation to enter this category.”

Shatavari targets multiple symptoms, she added. “It’s been studied to support healthy levels of estrogen, progesterone, FSH, and LH, along with healthy cortisol levels. Its potency allows us to deliver the studied level of active compounds at a lower daily dose than many other shatavari extracts on the market today.”

The formula contains no added synthetic hormones, is Non-GMO Project Verified, Clean Label Project Purity Award-certified, vegan, gluten-free, soy-free, and third-party tested for heavy metals and microbes.

Perimenopause Health comes in one vanilla-essenced capsule a day and is available on Ritual.com for $39 a month.